LinkedIn Automation Case Study
From Cold Lists to Conversations.
How social-first outreach replaced database buying and generated 3–4× more prospect contact—and 50–100 qualified meetings in 90 days.
More First Contact
Increase in ability to find new prospects and initiate contact for MyOutcomes
Days to Results
Campaign window in which both engagements delivered measurable pipeline
Meetings Booked
Qualified discovery meetings generated for the CDAP campaign in 3 months
At a glance
Two distinct clients. Two different markets. One operating system. Both engagements used the same fundamental shift: stop renting outdated databases and start using social platforms to identify the right people, open the conversation, and book the meeting.
| Client | Offer | Core Problem | Result |
|---|---|---|---|
| MyOutcomes / Resilient Mind Life | New program marketing + upcoming Resilient Mind Life v3.2 launch | Buying lists and cold-calling to reach clinicians and organizations | 300% increase in ability to find new prospects and start first contact |
| CDAP (Canada Digital Adoption Program) | Time-bound campaign to book discovery / advisory meetings | Need a high volume of live conversations in a short window | 50–100 meetings booked in 3 months |
Client 1
MyOutcomes & Resilient Mind Life
MyOutcomes is a Kelowna-based behavioral-health company that helps clinicians measure whether therapy is working in real time through Feedback-Informed Treatment and measurement-based care. The same leadership circle also markets The Resilient Mind—science-backed resilience and emotional-intelligence programs for individuals, workplaces, and providers.
Their buyers are therapists, clinic directors, agencies, and organizational partners who need trust before they take a demo or enroll a cohort. The team's previous motion was classic outbound: purchase contact databases, then work those lists with cold calls. Lists went stale. Gatekeepers blocked calls. First contact felt like interruption, not relevance.
Map the Real Buyer
Clinicians, clinic owners, agency leads, HR / L&D, and partners already adjacent to outcomes and resilience work—identified through social activity, not purchased files.
Open a Relevant First Message
Replace "Hi, I bought your number" with content and targeted outreach that references their world: dropout risk, alliance, resilience training, measurement, grant reporting.
Build a Repeatable Rhythm
A sustainable first-contact system the team could run on every launch—not a one-off ad burst—so more conversations start every week without buying another database.
What the Shift Delivered
The client reported a 300% increase in their ability to find new prospects and initiate contact. This replaced an outdated acquisition habit with a channel they can reuse on every launch.
The relationship remains open for the v3.2 launch, which will need the same muscle—identify the right buyers early, start conversations before the list goes public, and fill the calendar with qualified first meetings rather than cold-call volume.
"Our team at myoutcomes.com would like to thank you for the innovative support that you provided to our organization in marketing of our new programs. You helped us shift from buying databases and making cold calls to the modern use of social media to accelerate making initial contacts to prospects. What a gift this was and it has increased our ability to find new prospects and initiate contact by 300 percent."
— MyOutcomes Team
Client 2
CDAP Campaign
CDAP—the Canada Digital Adoption Program—was a federal initiative that helped Canadian SMEs get advisory support and funding to digitize: plans, e-commerce, and technology adoption. Campaigns in that ecosystem lived or died on one metric: meetings with eligible business owners and decision-makers.
The campaign window was roughly 90 days. Success was not impressions—it was conversations on the calendar. The message was kept deliberately simple: funding plus advisory help plus a short meeting, not a long pitch.
~4 Meetings / Week
Low end of the range (50 meetings over 3 months)—a consistent, working outbound engine.
~8 Meetings / Week
High end of the range (100 meetings over 3 months)—a full pipeline filling delivery capacity.
50–100 Total
In a services or advisory motion, this range separates serious operators from tire-kickers and justifies campaign spend.
Analysis
Why It Worked
Neither result was accidental. Four principles explain the lift—and none of them require overclaiming.
Contact Quality Beat List Size
Social profiles show role, activity, and context. A purchased file only shows a name and a number. Knowing what a prospect cares about before the first message is a structural advantage, not a tactic.
First Touch Matched the Market
Mental-health and training buyers punish cold interruption. SME owners ignore generic 'digital transformation' mail. Both respond when the opener is specific to their world—dropout risk, alliance, resilience, grant reporting, funding eligibility.
The KPI Was Upstream of Revenue
MyOutcomes measured finding people and starting contact. CDAP measured meetings set. Those are the levers a small team can actually control in 90 days—not closed deals, not revenue, but the inputs that make revenue possible.
The System Is Reusable
MyOutcomes did not describe a one-time spike. They described a method they want again for version 3.2. A repeatable first-contact rhythm compounds across every future launch.
Ready to start?
Stop buying cold lists. Start booking real conversations.
300% more first contact for MyOutcomes. 50–100 CDAP meetings in 90 days. Let's build the same system for your next launch.
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